Cultural Imperialism a reality?

In thinking about the ideas of cultural imperialism and the possibilities of revolution through media in the context of Thomlinsom and Harindaranath, one can realize how impossible this is in today’s Western society due entirely to the fact of media saturation in our society today. With the rise of the internet, Youtube, Napster, 500 channels of television, etc., whatever media we choose to consume can be consumed and all others be avoided. We have so many options that cultural imperialism, passive audiences, and propaganda or revolution through media can no longer have the effect they did even 50 years ago. Here we can simply change the channel, store personally chosen 20,000 songs on an iPod, and download almost any movie off the internet. The media has lost its imperialist power to the consumer.